777yx Privacy
Policy & Data Rights

For the purposes of this Privacy Policy, the data controller responsible for your personal data is the licensed operator entity behind the 777yx platform, operating the website accessible at 777yx.net. The platform is licensed under an international gaming licence and operates in compliance with the data protection obligations of its licensing jurisdiction.

If you have any questions regarding the identity of the data controller, or wish to exercise any of your data rights as described in this Policy, please contact the 777yx Data Protection team at [email protected].

777yx collects personal data across several categories depending on your interaction with the platform. The following table summarises the categories of data collected and examples of specific data points within each:

777yx collects personal data through the following channels and mechanisms:

• Account Registration: When you create a 777yx account, you directly provide identity and contact data including your name, mobile number, and date of birth;
• KYC Verification: When you submit identity documents — such as a CNIC copy or utility bill — for withdrawal verification, 777yx collects and stores those documents securely;
• Financial Transactions: Deposit and withdrawal transactions via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other supported payment methods generate financial data records;
• Platform Use: Your activity on 777yx — including games played, bets placed, and pages visited — is automatically logged for security, responsible gaming monitoring, and platform improvement purposes;
• Customer Support Interactions: Data is collected when you contact 777yx via live chat, email, or any other support channel;
• Cookies and Tracking Technologies: As described in Section 9, 777yx uses cookies and similar technologies to collect technical and behavioural data automatically during your session.

777yx processes your personal data for the following specific, legitimate purposes:

• Account Management: Creating, maintaining, and securing your 777yx account, including identity verification and password recovery;
• Payment Processing: Processing PKR deposits and withdrawals via JazzCash, EasyPaisa, and other supported payment providers; detecting and preventing fraudulent transactions;
• Service Delivery: Providing access to cricket betting, live casino, slot games, and all other 777yx services;
• Regulatory Compliance: Meeting anti-money laundering (AML) obligations, Know Your Customer (KYC) requirements, and record-keeping requirements under the terms of 777yx's international gaming licence;
• Responsible Gaming: Monitoring gaming behaviour to identify signs of problem gambling and to honour self-exclusion and deposit limit requests in accordance with the 777yx Responsible Gaming programme;
• Security and Fraud Prevention: Detecting and preventing unauthorised account access, bonus abuse, multi-account creation, and other fraudulent activity;
• Customer Support: Responding to your queries, resolving disputes, and improving support quality;
• Marketing Communications: Sending promotional offers, game announcements, and bonus alerts where you have provided consent — all communications are opt-in and easily opted out of;
• Platform Improvement: Analysing aggregated and anonymised usage data to improve the performance, design, and content of the 777yx platform.

777yx processes personal data on the following legal bases:

• Contractual Necessity: Processing required to perform the contract between 777yx and you — specifically, to operate your account, process deposits and withdrawals, and deliver gaming services;
• Legal Obligation: Processing required to comply with AML legislation, KYC requirements, and record-keeping obligations imposed by the applicable licensing authority;
• Legitimate Interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and analytics — where these interests are not overridden by your fundamental rights;
• Consent: Processing for direct marketing communications, non-essential cookies, and any other processing activity for which 777yx has requested and obtained your explicit consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

777yx does not sell your personal data. We share data with third parties only in the following limited circumstances:

• Payment Providers: Financial data is shared with JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other payment processors solely for the purpose of completing your requested transactions;
• Game Software Providers: Technical session data may be shared with licensed game providers (such as casino game studios) to the extent required to deliver their games within the 777yx platform. These providers are bound by contractual data processing agreements;
• KYC and AML Service Providers: Identity verification data may be processed by specialist third-party KYC providers engaged by 777yx to meet its regulatory obligations;
• Regulatory Authorities: 777yx will disclose personal data to its licensing authority, financial intelligence units, or law enforcement agencies where required to do so by applicable law, court order, or regulatory request;
• IT and Infrastructure Providers: Trusted third-party cloud hosting and cybersecurity providers who process data on behalf of 777yx under strict data processing agreements and confidentiality obligations.

As an internationally licensed platform, 777yx may process and store your personal data on servers located outside Pakistan. Where personal data is transferred internationally, 777yx ensures that appropriate safeguards are in place to protect the security and confidentiality of that data, including:

• Transfers to countries that provide an adequate level of data protection as assessed by relevant regulatory standards;
• Use of standard contractual clauses or equivalent data transfer mechanisms with third-party processors located in other jurisdictions;
• Maintenance of internal data security standards equivalent to those applied to Pakistani players' data regardless of where it is stored or processed.

777yx retains personal data for as long as necessary to fulfil the purposes for which it was collected and to comply with applicable legal, regulatory, and licensing obligations. The following general retention principles apply:

• Account data is retained for the duration of your active 777yx account and for a minimum of five years following account closure, to satisfy anti-money laundering record-keeping requirements;
• Financial transaction records are retained for a minimum of five years from the date of the transaction in accordance with applicable AML regulations;
• KYC verification documents are retained for a minimum of five years following the end of the business relationship;
• Customer support records are retained for three years from the date of the interaction unless they relate to a dispute or regulatory matter, in which case retention is extended as required;
• Marketing consent records are retained for as long as you remain subscribed to marketing communications, plus an additional period of two years for compliance purposes;
• Technical and session data is retained for a maximum of 24 months for analytics and security purposes, after which it is anonymised or deleted.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with 777yx's data disposal procedures.

777yx uses cookies and similar tracking technologies to operate the platform, remember your preferences, and analyse usage. The following categories of cookies are used:

• Strictly Necessary Cookies: Essential for the platform to function — including session authentication, login state maintenance, and security tokens. These cannot be disabled as the platform cannot function without them;
• Functional Cookies: Remember your preferences such as language settings, device preferences, and logged-in status across sessions. Disabling these may reduce platform functionality;
• Analytics Cookies: Collect anonymised data about how users navigate the 777yx platform to help improve performance and usability. These are optional and subject to your consent;
• Security Cookies: Used to detect suspicious activity, prevent bot access, and protect your account from unauthorised login attempts.

777yx implements a multi-layered security framework to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. Key security measures in place include:

• 256-bit SSL/TLS encryption across all data transmission between your device and 777yx servers;
• Encrypted storage of sensitive personal data including identity documents and financial records;
• Role-based access controls limiting internal staff access to personal data on a strict need-to-know basis;
• Two-factor authentication (2FA) available to all players and mandatory for certain account operations;
• Automated monitoring and intrusion detection systems that flag and respond to suspicious access patterns in real time;
• Regular independent security audits and penetration testing of the 777yx platform and infrastructure.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, 777yx will notify affected users and the relevant regulatory authority within the timeframe required under applicable law, and will take immediate remedial action to contain and mitigate the breach.

If 777yx becomes aware that personal data has been collected from a person under the age of 21 without appropriate parental or guardian consent, that data will be deleted immediately and the associated account will be closed. If you believe that a minor has registered a 777yx account, please contact us immediately at [email protected].

Parents and guardians in Pakistan who are concerned about minors accessing online gambling platforms are encouraged to use internet filtering tools and to engage with their children about responsible digital behaviour.

As a 777yx user, you hold the following rights in relation to your personal data. To exercise any of these rights, contact the 777yx Data Protection team at [email protected] with your account details and a description of your request:

• Right of Access: Request a copy of the personal data 777yx holds about you;
• Right to Rectification: Request correction of inaccurate or incomplete personal data;
• Right to Erasure: Request deletion of your personal data, subject to legal retention requirements;
• Right to Restriction: Request that we temporarily restrict processing of your data while a dispute or correction request is being resolved;
• Right to Data Portability: Request your personal data in a structured, machine-readable format suitable for transfer to another service;
• Right to Object: Object to processing based on legitimate interests, including direct marketing at any time;
• Right to Withdraw Consent: Where processing is based on consent, withdraw that consent at any time without penalty, though withdrawal does not affect the lawfulness of prior processing.

777yx will respond to all verified data rights requests within 30 calendar days. In cases of complexity or volume, this period may be extended by a further 30 days with prior notification to you.

777yx may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the services we offer. When material changes are made, we will notify registered users via email or an in-platform notification prior to the changes taking effect.

The "Last Updated" date at the top of this page reflects the current version. We encourage you to review this Privacy Policy periodically. Your continued use of 777yx following any update constitutes your acceptance of the revised policy. If you do not accept any change to this Privacy Policy, you should stop using the platform and may close your account in accordance with the 777yx Terms & Conditions.

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how 777yx is handling your personal data, please contact us through the following channels:

• Email: [email protected]
• Subject Line: Please use "Privacy Policy Query" or "Data Rights Request" to ensure your message is routed to the correct team;
• Live Chat: Available 24/7 on the 777yx platform. Urdu-speaking agents are available at all times for players across Karachi, Lahore, Islamabad, and the rest of Pakistan;
• Response Time: 777yx aims to acknowledge all privacy-related queries within 48 hours and to provide a substantive response within 30 calendar days.

If you are not satisfied with 777yx's response to your data protection concern, you have the right to escalate the matter to the supervisory authority or data protection regulator in the jurisdiction in which 777yx holds its operating licence.